<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mark McGrath Design &#187; Work</title>
	<atom:link href="http://mmcgrath.info/category/work/feed/" rel="self" type="application/rss+xml" />
	<link>http://mmcgrath.info</link>
	<description>Creative Solutions, Art Direction, Corporate Indentity</description>
	<lastBuildDate>Wed, 16 Nov 2011 17:51:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>THE VOCAL GROUP</title>
		<link>http://mmcgrath.info/2011/11/the-vocal-group/</link>
		<comments>http://mmcgrath.info/2011/11/the-vocal-group/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 16:22:05 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://mmcgrath.info/?p=491</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-497" title="TVG Large" src="http://mmcgrath.info/wp-content/uploads/2011/11/TVG-Large.jpg" alt="" width="760" height="1152" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2011/11/the-vocal-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TAN RALLT</title>
		<link>http://mmcgrath.info/2011/11/tan-rallt/</link>
		<comments>http://mmcgrath.info/2011/11/tan-rallt/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:41:11 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://mmcgrath.info/?p=484</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-488" title="Tan Rallt large" src="http://mmcgrath.info/wp-content/uploads/2011/11/Tan-Rallt-large.jpg" alt="" width="760" height="574" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2011/11/tan-rallt/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DUTCH &amp; WOLF</title>
		<link>http://mmcgrath.info/2011/11/dutch-wolf/</link>
		<comments>http://mmcgrath.info/2011/11/dutch-wolf/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:22:06 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://mmcgrath.info/?p=477</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-478" title="D&amp;W Large images" src="http://mmcgrath.info/wp-content/uploads/2011/11/DW-Large-images.jpg" alt="" width="760" height="1138" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2011/11/dutch-wolf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LIME MANAGEMENT</title>
		<link>http://mmcgrath.info/2011/11/lime-management/</link>
		<comments>http://mmcgrath.info/2011/11/lime-management/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:06:15 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://mmcgrath.info/?p=473</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-474" title="Lime image big" src="http://mmcgrath.info/wp-content/uploads/2011/11/Lime-image-big.jpg" alt="" width="760" height="526" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2011/11/lime-management/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>FACER PRINTERS</title>
		<link>http://mmcgrath.info/2009/12/309/</link>
		<comments>http://mmcgrath.info/2009/12/309/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 12:53:13 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/?p=309</guid>
		<description><![CDATA[Facer are a long established printers based in Leeds. The main objective was to produce an identity that would make Facer stand out amongst it&#8217;s contemporaries. Facer loved the response and is moving forward with the re-brand.]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Facer are a long established printers based in Leeds. The main objective was to produce an identity that would make Facer stand out amongst it&#8217;s contemporaries. Facer loved the response and is moving forward with the re-brand.</p>
<p style="text-align: left;"><img class="alignnone size-full wp-image-441" style="text-align: -webkit-auto;" title="Faser Work copy" src="http://mmcgrath.info/wp-content/uploads/2009/12/Faser-Work-copy.jpg" alt="" width="760" height="1576" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/12/309/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CO-OP</title>
		<link>http://mmcgrath.info/2009/02/work/</link>
		<comments>http://mmcgrath.info/2009/02/work/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 12:14:56 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/site/?p=25</guid>
		<description><![CDATA[WILD about South African wine? Simple but effective awareness campaign using indigenous animals to promote Co-op’s South African wines. Each unique characteristic was altered to create wine shaped images. Using rhino's, elephants, and giraffes, each ad makes the viewer question what they're really looking at.]]></description>
			<content:encoded><![CDATA[<p>Wild about South African wine? Simple but effective awareness campaign using indigenous animals to promote Co-op’s South African wines. Each unique characteristic was altered to create wine shaped images. Using rhino&#8217;s, elephants, and giraffes, each ad makes the viewer question what they&#8217;re really looking at.</p>
<p><img class="alignnone size-full wp-image-126" title="zebra-mm" src="/wp-content/uploads/2009/02/zebra-mm.jpg" alt="zebra-mm" width="760" height="823" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/02/work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SCHOLL EUROPE</title>
		<link>http://mmcgrath.info/2009/02/scholl-european-sales-brochure/</link>
		<comments>http://mmcgrath.info/2009/02/scholl-european-sales-brochure/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 12:12:18 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/site/?p=31</guid>
		<description><![CDATA[Create the concept, organise and art direct two big European shoots for Scholl Shoes. From arranging models being flown in from London, New York, Lisbon and Paris, to managing the budget and final design that was to be the model for all European sales brochures.]]></description>
			<content:encoded><![CDATA[<p>Create the concept, organise and art direct two big European shoots for Scholl Shoes. From arranging models being flown  in from London, New York, Lisbon and Paris, to managing the budget and final design that was to be the model for all European sales brochures.</p>
<p><img class="alignnone size-full wp-image-138" title="scholl-mmv2" src="/wp-content/uploads/2009/02/scholl-mmv2.jpg" alt="scholl-mmv2" width="760" height="538" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/02/scholl-european-sales-brochure/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OKELL’S</title>
		<link>http://mmcgrath.info/2009/02/okell%e2%80%99s-re-brand/</link>
		<comments>http://mmcgrath.info/2009/02/okell%e2%80%99s-re-brand/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 10:57:28 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/site/?p=40</guid>
		<description><![CDATA[Re-brand Okell&#8217;s an established brewer, make it stand out amongst it’s contemporaries. This was a case of evolution rather than evolution. Okell’s wanted to freshen up the long established brand and roll it out across a range of different media applications. Aimed at attracting a new customer base, without alienating their core audience.]]></description>
			<content:encoded><![CDATA[<p>Re-brand Okell&#8217;s an established brewer, make it stand out amongst it’s contemporaries. This was a case of evolution rather than evolution. Okell’s wanted to freshen up the long established brand and roll it out across a range of different media applications. Aimed at attracting a new customer base, without alienating their core audience.</p>
<p><img class="alignnone size-full wp-image-101" title="okells-mm-copy" src="/wp-content/uploads/2009/02/okells-mm-copy.jpg" alt="okells-mm-copy" width="760" height="873" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/02/okell%e2%80%99s-re-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MEDIA CITY</title>
		<link>http://mmcgrath.info/2009/02/media-city-pitch-and-win/</link>
		<comments>http://mmcgrath.info/2009/02/media-city-pitch-and-win/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 10:46:29 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/site/?p=37</guid>
		<description><![CDATA[Media City is the first of its type in the uk. The pitch brief was to communicate this in an innovative format. The two key areas were split into Commercial and Retail to create two books. Produced from heavy weight Colourplan board held together with a perspex quarter shaped plug that forms part of the [...]]]></description>
			<content:encoded><![CDATA[<p>Media City is the first of its type in the uk. The pitch brief was to communicate this in an innovative format. The two key areas were split into Commercial and Retail to create two books. Produced from heavy weight Colourplan board held together with a perspex quarter shaped plug that forms part of the brand identity. Each section is unique and relevant to the pages content. The outcome was a resounding win.</p>
<p><img class="alignnone size-full wp-image-54" title="media-city-mm" src="/wp-content/uploads/2009/02/media-city-mm.jpg" alt="media-city-mm" width="760" height="1161" /></p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/02/media-city-pitch-and-win/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JAMIE OLIVER</title>
		<link>http://mmcgrath.info/2009/02/jamie-oliver-packaging/</link>
		<comments>http://mmcgrath.info/2009/02/jamie-oliver-packaging/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 13:56:29 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.mmcgrath.info/site/?p=128</guid>
		<description><![CDATA[Not happy with his newly designed packaging, Jamie wanted a more energetic approach that fitted in better with his style of cooking. Using a mixture of typography and illustration to get across his energy and vibrant use of colour to compliment his renowned out there style. The success of this initial idea won the agency [...]]]></description>
			<content:encoded><![CDATA[<p>Not happy with his newly designed packaging, Jamie wanted a more energetic approach that fitted in better with his style of cooking. Using a mixture of typography and illustration to get across his energy and vibrant use of colour to compliment his renowned out there style. The success of this initial idea won the agency the complete re-design of all food and non food products.</p>
<p><img class="alignnone size-full wp-image-439" title="Jamie MM" src="http://mmcgrath.info/wp-content/uploads/2009/02/Jamie-MM.jpg" alt="" width="760" height="809" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://mmcgrath.info/2009/02/jamie-oliver-packaging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

